Draw Me Like One of Your French Girls – Thoughts on Titanic and Business Assumptions

I start most mornings with a stroll by the Titanic victims' graveyard.

It's a reminder of humanity's productivity and also our fragile ego.

Remember when they said, "It's unsinkable. It's the greatest ship ever made"?

Titanic had everyone fooled—the architects, the engineers, the shipwrights, the media, the investors, the customers.

And yet, as I scroll through LinkedIn, I notice the same sweeping generalizations about business.

"You must do this. Here's how I built a $25M business. You will win if you follow my method."

What I long to see more of in business, especially in marketing, is curiosity. More science. More norm-challenging. More language like, "I wonder if..."

As I turned to admire the Halifax sunrise, K'Naan's "Take a Minute" began playing in my headphones:

"Any man who knows a thing knows he knows not a damn, damn thing at all."

That's why I'm drawn to books like "How Brands Grow" by Dr. Byron Sharp and "Ramping Your Brand" by Dr. James Richardson. They are scientists. Skeptics. They challenge norms.

Don't let your organization become the Titanic. Challenge it.